Friendship Village

As the lead art director overseeing all projects, I spearheaded initiatives to elevate visual storytelling and unhand the brand presence of Friendship Village. This encompassed orchestrating a comprehensive photoshoot to refresh imagery across both FV campuses, ensuring a cohesive and engaging portrayal of life at Friendship Village. 

In tandem, I collaborated closely with a copywriter to craft compelling narratives for new print campaign, infusing each piece with the essence of Friendship Village's unique identity and values. Additionally, I provided art direction and lent my illustrative skills to create captivating supers that catered attention and reinforced key messaging in a few animated videos. 

Furthermore, I took charge of coordinating the schedule for video and photo shoots, orchestrating seamless logistics to optimize efficiency and productivity. By aligning creative vision with strategic execution, I played a pivotal role in showcasing the essence and allure of Friendship Village through various mediums, fostering connections and leaving a lasting impression.