Exciting new packaging from Urban Chestnut! They launched Zwickel Light, a refreshing new addition to their lineup inspired by the beloved Zwickel. With a focus on providing a lighter option for their discerning customers, a crafted brand strategy came out that stays true to the essence of Zwickel while offering a fresh take.
The sleek can design features a predominately white backdrop with dark blue accents, embodying both sophistication and approachability. Highlighting the calorie count, carb content and ABV prominently on the can and 12-pack ensures transparency and empowers consumers to make informed choices.
